Vivid Associates are delighted to be working with Campaign – the world's leading business media brand serving the marketing, advertising and media communities. Campaign's recruitment and subscriptions team asked us for our help to develop their 'New Breed' marketing campaign aimed at targeting the emerging 'new breed' of 'digital savvy' marketing talent.
Given the 'New Breed' strapline as a starting point, we developed a series of print and online advertising, complimenting Campaign's strong marketing messages with bold typography and images. The advertising appeared in Campaign magazine and on their website. In addition we designed the printed subscriptions card for the magazine as well as an email template and online animated graphics.